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After the war, the NRA concentrated its efforts on another much-needed arena for education and training: the hunting community. In 1949, the NRA, in conjunction with the state of New York, established the first hunter education program. Hunter Education courses are now taught by state fish and game departments across the country and Canada and have helped make hunting one of the safest sports in existence. Due to increasing interest in hunting, NRA launched a new magazine in 1973, The American Hunter, dedicated solely to hunting issues year-round. NRA continues its leadership role in hunting today with the Youth Hunter Education Challenge (YHEC), a program that allows young hunters to build on the skills they learned in basic hunter education courses. YHECs are now held in 43 states and three Canadian provinces, involving an estimated 40,000 young hunters.
The American Hunter and The American Rifleman were the mainstays of NRA publications until the debut of The American Guardian in 1997. The Guardian was created to cater to a more mainstream audience, with less emphasis on the technicalities of firearms and a more general focus on self-defense and recreational use of firearms. The Guardian was renamed America's 1st Freedom in June of 2000.